For Friends, Family, And Loved Ones

Shop plushies at Kawaii Alley and find the perfect cuddly companion! We offer a wide selection of adorable plushies from Japan and Korea, including Sanrio characters, San-X items, BT21 characters, Anime figures and more. Find your favorite character today and add some cuteness to your collection!



For The K-Pop Lovers

Shop the latest Kpop albums at Kawaii Alley! Official imports from Korea, wide selection of artists. Get the authentic product and find your favorite album today! From popular groups like BTS, BLACKPINK, EXO, TWICE, NCT 127 and more!



For Stationary Lovers

Shop stationary at Kawaii Alley and find the perfect item to add some fun to your everyday life! We offer a wide selection of stationery from Japan and Korea, including Sanrio items, BT21 characters, and more. Find something unique for yourself or a special gift for someone else today!

  • John “lasagnabonanza” wallace

    "I won't lie when I say that this store was #1 on my list in the mall.
    Amazing prices, the staff are extremely welcoming and friendly too! Oh, and everything in the store is pink & white. If you want official Sanrio merchandise, come to Kawaii Alley!” 5/5 Stars

  • Yann L

    "I love all the Sanrio products and plushies they’re all so cute and the wide selection of kpop albums aswell!! Kawaii alley has become my go-to store for buying kpop albums” 5/5 Stars

  • Min Chong

    "Prices are a bit high, but that's to be expected for these types of items.
    Staff is always very sweet and attentive.
    Everything there is SO CUTE! It's difficult to just walk by, even when I'm not looking for anything.” 5/5 Stars

  • sakura blossoms

    "Very nice store, specially all the sanrio stuffies, with lots of kpop merchandise.” 5/5 Stars

  • Ashley Tran

    "super cute store and everything is really great quality! its on the more expensive side but definitely worth every penny, their products are extremely authentic you can easily tell. [...] Excellent customer service overall!” 5/5 Stars

  • Josh M

    "This store located in West Edmonton Mall is amazing. [...] The store employees here are very friendly and are always helping out all of the customers who enter and leave the store. [...] I am always satisfied every time I come here especially to purchase the Kpop albums since they sell a lot of different groups as well as they are always up to date and always restock the albums that I would like to purchase. [...]” 5/5 Stars

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Visit Us In Store and Meet Our Lovely Staff!

West Edmonton Mall 

(Europa Boulevard near Simons)

[Monday to Saturday] 10am-9pm

[Sunday] - 11am-6pm

Contact Us

+1 (587) 523-9773