"I won't lie when I say that this store was #1 on my list in the mall.
Amazing prices, the staff are extremely welcoming and friendly too! Oh, and everything in the store is pink & white. If you want official Sanrio merchandise, come to Kawaii Alley!” 5/5 Stars

"I love all the Sanrio products and plushies they’re all so cute and the wide selection of kpop albums aswell!! Kawaii alley has become my go-to store for buying kpop albums” 5/5 Stars

"Prices are a bit high, but that's to be expected for these types of items.
Staff is always very sweet and attentive.
Everything there is SO CUTE! It's difficult to just walk by, even when I'm not looking for anything.” 5/5 Stars

"Very nice store, specially all the sanrio stuffies, with lots of kpop merchandise.” 5/5 Stars

"super cute store and everything is really great quality! its on the more expensive side but definitely worth every penny, their products are extremely authentic you can easily tell. [...] Excellent customer service overall!” 5/5 Stars

"This store located in West Edmonton Mall is amazing. [...] The store employees here are very friendly and are always helping out all of the customers who enter and leave the store. [...] I am always satisfied every time I come here especially to purchase the Kpop albums since they sell a lot of different groups as well as they are always up to date and always restock the albums that I would like to purchase. [...]” 5/5 Stars